How should you decide the “The tone of voice” for website or blog? A tone of voice is the unique manner in which a company presents its brand as distinct from its competitors. It is not about what you say about the brand, but how you say it. It consists of the language used, the […]
How can a Digital Portfolio increase your photography business? With the help of digital technology most of the professional photographers prefer to present their work on a portfolio website, which gives them the crucial advantage over other photographers in the niche market. A Digital Portfolio of your photography is intended to show off your photos […]
How photographers can benefit from digital marketing efforts? In today’s crowded and over-saturated market it is extremely difficult for photographic artists to work successfully and profitably. It takes great talent, expensive equipment and years of experience for a professional photographer to start the photographic career. However, without appropriate marketing skills, a professional photographer cannot create […]
How Startups & SMBs can Benefit from Blockchain Today there are very few technologies that are getting as much attention as the Blockchain, the technology that powers Bitcoin. Gone are the days when Bitcoin or Blockchain was the sole preserve of few clever coders, spread across the world. Today there is a growing interest in the […]
How Startups & SMBs can Benefit from Drones Drone technology today is one of the very few technologies that touches upon such a broad spectrum of industry sectors and consumer spaces. This phenomenon will be further augmented by the fast pace of innovation this industry is ushering in. Where it stands today, drone technology seems […]
Startups & SMBs are not targets of cyber attacks, isn’t it? Cybersecurity breaches are becoming alarmingly frequent. Yahoo’s systems were infiltrated twice in 2013 & 2014 respectively, resulting in 500 million and 1 billion user accounts being comprised and their personal data leaked. This revelation in 2016 resulted in a drop of $350m in the final […]
Psychographics and a Deeper Understanding of Consumer Behavior Appropriate segmentation of the consumer market enables the manufacturers, sellers and retailers to target their products more accurately to the desired segments of the society. There are several bases on which the consumer market can be segmented, the most common of which are the following: Out of […]
User Interface User Experience- Tops things you must know about it Quite often we listen to the statements like the UI or UX of a software product or website is not good. Are these simply the jargons of IT industry? Let us understand what these terms really mean. Well, UI stands for User Interface and […]
“Go Anywhere” content strategy for mobile/ smart devices Websites flooded with high-quality and knowledgeable content have been enjoying the pleasure of traffic jams on their sites. This has brought a good conversion rate for these sites. If you really want to experience the same, you need to use your thoughts, spend quality time and make […]
