Design Trends 2020

Design Trends 2020

Advertising plays a key role in marketing, but, gone are the days when billboards, radio and magazines were the only way to convert prospects. Companies now pay millions of dollars to buy less than a minute of prime time during popular football matches or TV serials. Whether, it’s the Super Bowl or the final episode

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Top Digital and Graphic Design Trends of 2019

Top Digital and Graphic Design Trends of 2019

Another year has emerged and so has the latest trends in digital design. Trends are not set out of just anywhere. They evolve as a response of the changing needs and tastes of the consumers. Staying on the same page with the design trends is however crucial for the success of our websites! A lot

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Psychographics and a Deeper Understanding of Consumer Behavior

Psychographics and a Deeper Understanding of Consumer Behavior

Appropriate segmentation of the consumer market enables the manufacturers, sellers and retailers to target their products more accurately to the desired segments of the society. There are several bases on which the consumer market can be segmented, the most common of which are the following: Demographic bases include: age, gender, ethnicity, occupation, marital status, family

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