Startups & SMBs are not targets of cyber attacks, isn’t it? Cybersecurity breaches are becoming alarmingly frequent. Yahoo’s systems were infiltrated twice in 2013 & 2014 respectively, resulting in 500 million and 1 billion user accounts being comprised and their personal data leaked. This revelation in 2016 resulted in a drop of $350m in the final […]
Psychographics and a Deeper Understanding of Consumer Behavior Appropriate segmentation of the consumer market enables the manufacturers, sellers and retailers to target their products more accurately to the desired segments of the society. There are several bases on which the consumer market can be segmented, the most common of which are the following: Out of […]
User Interface User Experience- Tops things you must know about it Quite often we listen to the statements like the UI or UX of a software product or website is not good. Are these simply the jargons of IT industry? Let us understand what these terms really mean. Well, UI stands for User Interface and […]
“Go Anywhere” content strategy for mobile/ smart devices Websites flooded with high-quality and knowledgeable content have been enjoying the pleasure of traffic jams on their sites. This has brought a good conversion rate for these sites. If you really want to experience the same, you need to use your thoughts, spend quality time and make […]
