Home » Artificial Intelligence » How is Artificial Intelligence Impacting the Insurance Industry?

The insurance industry, known for its centuries-long resistance to change, is currently experiencing a digital revolution. Advanced machine learning algorithms have emerged. Underwriters are harnessing these tools to manage vast volumes of data, enhancing risk assessment and enabling bespoke premium pricing. Simultaneously, on the back end, AI in insurance is connecting applicants with carriers in an efficient manner marked by significantly reduced errors.

Insurers and applicants alike stand to experience powerful effects from this rapid transformation. Artificial Intelligence (AI) is pioneering within the insurance industry. Let’s explore the trajectory that might follow in future years.

A Glimpse into the Future of Generative AI in Insurance

Do you want to see the future of insurance? See it through the eyes of Scott, a customer in the year 2030. His digital personal assistant orders him a vehicle with self-driving capabilities for a meeting across the city. Upon arriving, Scott decides he wants to drive and moves the car into “active” mode. His personal assistant maps out a route and shares it with his mobility insurer, which quickly responds with an alternate, safer route, adjusting his monthly premium accordingly. Scott’s life insurance policy, now priced on a “pay-as-you-live” basis, also adjusts based on his activities.

When Scott parks, his car bumps into a sign. The car’s internal diagnostics assess the damage, and Scott takes pictures for the claim. By the time he returns, the claim is approved, and a response drone is dispatched for inspection. This integrated user experience represents the future of insurance, driven by advanced technologies like AI and deep learning, transforming the industry from “detect and repair” to “predict and prevent.” With these advancements, insurance will evolve rapidly, enhancing decision-making, lowering costs, and optimizing the customer experience.

How is AI implemented in the insurance industry?

  1. Risk Assessment for Underwriters

Throughout history, insurance underwriters have relied on information provided by applicants to assess client risk. However, this approach poses significant challenges, as applicants may inadvertently or intentionally provide inaccurate information, compromising the reliability of risk assessments.

To overcome this challenge, insurers are turning to automated insurance underwriting, utilizing machine learning, specifically natural language understanding (NLU), to explore more diverse sources of information, such as Yelp reviews, social media posts, and SEC filings. By leveraging NLU, insurers can gather relevant data for a more detailed evaluation of risks associated with the insurance carrier.

Andy Breen, Senior Vice President at Argo Group, highlights the transformative power of NLU: “With NLU, our ability to analyze textual data sources and extract highly relevant information is greatly enhanced. We can now access and utilize information reservoirs that were previously inaccessible or difficult to interpret.”

SofyaPogreb, COO at Next Insurance, emphasizes the importance of personalized exposure models in an industry where pricing often distinguishes insurance companies more than their products. Pogreb explains that by utilizing personalized exposure models, insurers can improve risk assessments, leading to more tailored premiums for customers.

Traditionally, the insurance industry has offered standardized policies, resulting in undifferentiated products where different businesses receive identical coverage. Pogreb argues that as automated data consumption capabilities increase, customization in insurance products will surge. This shift towards customization will benefit customers, as they will only pay for the coverage they truly need.

  • Fraud Detection

Fraud detection is a critical concern for insurance companies, and AI in the insurance industry serves as a key tool in combating deceptive claims.

Shift Technology, a French AI startup, integrates machine learning into their fraud prevention services, processing over 77 million claims with a 75% accuracy rate in detecting fraudulent claims. These algorithms provide detailed information on suspicious claims, offering potential liability and repair cost assessments and suggesting fraud protection measures.

While machine learning excels at identifying potential fraud, AreielWolanow, Managing Director of Finserv Experts, emphasizes the continued importance of human-driven data science in this task. As professional criminals adapt to industry-leading fraud indicators, human data scientists must continuously iterate their analysis while machine learning algorithms autonomously adjust based on observable changes in data.

  • Human Error Reduction

The distribution chain within the insurance industry is complex and prone to human error, leading to inefficiencies and delays. Andy Breen highlights how AI algorithms can reduce error volumes and streamline data transmission, improving process accuracy and efficiency.

PrimaFelicitas is a well-known name in the market, serving worldwide consumers by delivering projects based on Web 3.0 technologies such as AI, Machine Learning, IoT, and Blockchain. Our expert team will serve you by turning your great ideas into innovative solutions.

SofyaPogreb emphasizes the importance of enhanced data in bridging the gap between the insured and the insurer. With more accurate assessments, insurers can formulate superior products, ensuring customers only pay for what they truly require.

  • Enhanced Customer Service

In the insurance sector, prioritizing good customer service is crucial for retaining customers. AI chatbots provide around-the-clock assistance to customers, guiding them through queries and resolving issues swiftly. While more complex concerns may still require human intervention, AI chatbots suffice for most inquiries.

  • Streamline Claims Processing 

AI tools in claims processing streamline the assessment process by predicting potential costs and scrutinizing details from various sources. This allows for quick and accurate claims approval procedures, benefiting both insurers and customers.

The Consumer Benefits of AI in Insurance

AI implementation in the insurance industry brings clear advantages for customers. It enhances plan customization, minimizes human errors in the application process, broadens customer service options, and improves efficiency in claims approval procedures, ultimately ensuring that customers get what they need.

Peering into the Future of Insurance

Just over a decade ago, forecasting the pervasive influence of AI in the insurance industry would have seemed nearly impossible. As we gaze forward, it’s reasonable to anticipate the emergence of more sophisticated AI models. These advancements may alleviate some current concerns or introduce new complexities.

Insurance industry leaders committed to harnessing AI’s potential in the interim must remain vigilant. Staying informed about evolving regulatory directives and implementing best practices is essential to mitigate potential financial and reputational risks associated with heightened regulatory scrutiny. Insurance BPO services can also play a crucial role in streamlining operations and optimizing resources to adapt to these changes effectively.