Why track the sources of new leads to your website?

Why track the sources of new leads to your website?

John Wanamaker, an American advertising and marketing pioneer of the late 19th century, once said that half of his advertising expenditure was a fruitless waste, but he had no clue as to which half of the spending really got wasted. In fact, no marketing expert can tell you exactly which of your advertising channels are  443 total...

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