Psychographics and a Deeper Understanding of Consumer Behavior

Psychographics and a Deeper Understanding of Consumer Behavior

Appropriate segmentation of the consumer market enables the manufacturers, sellers and retailers to target their products more accurately to the desired segments of the society. There are several bases on which the consumer market can be segmented, the most common of which are the following: Demographic bases include: age, gender, ethnicity, occupation, marital status, family

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