Nowadays the patients are becoming more and more digitally aware and empowered consumers. They have access to extensive health-related information and selection of services online. A recent study reveals that almost half of the internet users search online for symptoms of their ailments and medical conditions even before visiting the doctors or hospitals. They browse […]

In today’s crowded and over-saturated market it is extremely difficult for photographic artists to work successfully and profitably. It takes great talent, expensive equipment and years of experience for a professional photographer to start the photographic career. However, without appropriate marketing skills, a professional photographer cannot create the kind of appeal to attract the right […]

Appropriate segmentation of the consumer market enables the manufacturers, sellers and retailers to target their products more accurately to the desired segments of the society. There are several bases on which the consumer market can be segmented, the most common of which are the following: Demographic bases include: age, gender, ethnicity, occupation, marital status, family […]