How to Hire a Blockchain Developer?

How to Hire a Blockchain Developer?

Over the last few years, the world of business has seen an explosion of crowdfunding, Token Generating Events (TGEs) and Initial Coin Offerings (ICOs). With Blockchain being the underlying technology in all these events, the demand for Blockchain developers has been off the charts! The shortage of professionals in this field, given the newness of

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What Are the Key Differences Between a Stock IPO and a Crypto ICO?

What Are the Key Differences Between a Stock IPO and a Crypto ICO?

Until July 2017, within a short span of seven months, the total volume of funds raised through Initial Coin Offerings (ICOs) amounted to staggering US $1.25 billion worth of cryptocurrencies. The cryptocurrency market, which now has a total market capitalization worth over US $100 billion, has attracted the attention of many investors and traders who

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What is a Blockchain Data Structure?

What is a Blockchain Data Structure?

Blockchain technology is a novel innovation that has brought about the much-needed stability and security in the cyber world. The competency of this decentralized and distributed ledger system has made it one of fastest growing technologies today, leading to its implementation in various fields. In fact, it has played a significant role in the growth

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How Blockchain Technology can Impact our Daily Lives?

How Blockchain Technology can Impact our Daily Lives?

Blockchain is basically a digital ledger where all kinds of transactions between individuals and organizations are recorded sequentially in time-wrapped blocks, using cryptography. The cryptographic element ensures that the ledger data cannot be altered by any of the parties involved, making it immutable and unhackable. The ledger is maintained and operated simultaneously by various...

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How BlockChain Technology could Revolutionize the Business World?

How BlockChain Technology could Revolutionize the Business World?

Blockchain technology is currently underpinning the cryptocurrency such as Bitcoin. This new technology has the great potential of revolutionizing the world economy as a whole and the way we conduct business in particular. Blockchain is an open-source distributed database or ledger that uses the ‘state-of-the-art’ cryptography. It facilitates collaborative tracking of all sorts of transactions...

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How to Turn Your Hospital or Clinical Practice Website into a Patient-Centered One?

How to Turn Your Hospital or Clinical Practice Website into a Patient-Centered One?

Today’s healthcare seekers, especially the tech-savvy millennial, expect the healthcare providers to give their first and foremost attention to the patients’ interests. They select the hospitals or the healthcare providers based on the ease of access and the quality of their service. The millennials constitute the largest demographic group of healthcare seekers. They are the

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Why track the sources of new leads to your website?

Why track the sources of new leads to your website?

John Wanamaker, an American advertising and marketing pioneer of the late 19th century, once said that half of his advertising expenditure was a fruitless waste, but he had no clue as to which half of the spending really got wasted. In fact, no marketing expert can tell you exactly which of your advertising channels are

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Why Doctors, Medical Practitioners and Hospitals Need Digital Marketing?

Why Doctors, Medical Practitioners and Hospitals Need Digital Marketing?

Nowadays the patients are becoming more and more digitally aware and empowered consumers. They have access to extensive health-related information and selection of services online. A recent study reveals that almost half of the internet users search online for symptoms of their ailments and medical conditions even before visiting the doctors or hospitals. They browse

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How photographers can benefit from digital marketing efforts?

How photographers can benefit from digital marketing efforts?

In today’s crowded and over-saturated market it is extremely difficult for photographic artists to work successfully and profitably. It takes great talent, expensive equipment and years of experience for a professional photographer to start the photographic career. However, without appropriate marketing skills, a professional photographer cannot create the kind of appeal to attract the right...

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How Startups & SMBs can benefit from drones

How Startups & SMBs can benefit from drones

Opportunity overview for startups & SMBs Drone technology today is one of the very few technologies that touches upon such a broad spectrum of industry sectors and consumer spaces. This phenomenon will be further augmented by the fast pace of innovation this industry is ushering in. Where it stands today, drone technology seems set to

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How to stop deadly cyber attacks on Startups & SMBs

How to stop deadly cyber attacks on Startups & SMBs

Startups & SMBs are not targets of cyber attacks, isn’t it? Cybersecurity breaches are becoming alarmingly frequent. Yahoo’s systems were infiltrated twice in 2013 & 2014 respectively, resulting in 500 million and 1 billion user accounts being comprised and their personal data leaked. This revelation in 2016 resulted in a drop of $350m in the final

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Psychographics and a Deeper Understanding of Consumer Behavior

Psychographics and a Deeper Understanding of Consumer Behavior

Appropriate segmentation of the consumer market enables the manufacturers, sellers and retailers to target their products more accurately to the desired segments of the society. There are several bases on which the consumer market can be segmented, the most common of which are the following: Demographic bases include: age, gender, ethnicity, occupation, marital status, family

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