Why track the sources of new leads to your website?

Why track the sources of new leads to your website?

John Wanamaker, an American advertising and marketing pioneer of the late 19th century, once said that half of his advertising expenditure was a fruitless waste, but he had no clue as to which half of the spending really got wasted. In fact, no marketing expert can tell you exactly which of your advertising channels are

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Psychographics and a Deeper Understanding of Consumer Behavior

Psychographics and a Deeper Understanding of Consumer Behavior

Appropriate segmentation of the consumer market enables the manufacturers, sellers and retailers to target their products more accurately to the desired segments of the society. There are several bases on which the consumer market can be segmented, the most common of which are the following: Demographic bases include: age, gender, ethnicity, occupation, marital status, family

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