Photography is a not just another job for most of you in the field today. You chose it out of passion, for the interest you have in capturing beauty, be it in portraits or landscapes. Doing something that you love for a means of life is one of the luckiest things to happen. Nevertheless, the problem arises when you start planning the business aspect of it.
Propel your photography business with the might of Social Media?
We live in a time where online presence is a prerequisite to stay in front. Quality of your picture, your eye for detail or your talent remains irrelevant, if you are not able to reach out and convince your audience. So how do you stay relevant in your field? The most plausible answer, at this time, would be ‘through social media’.
Why Social Media?
With more than about 2.7 billion users, social media offers you a platform of maximum exposure as no other. It provides you with the opportunity to create acquaintances with not just your potential clients but with peers and experts in the field as well. Consequently, it is the best platform to receive better opportunities that aide the growth of your business.
So, how do we do this?
- Choose the right platforms
Social media is a vast platform that is growing by the day. You have Twitter, Facebook, Pinterest, Instagram and so many more. Managing all of them together would be a dauntless task for you. So, choose those avenues that are relevant to your niche. Facebook, Pinterest and Instagram are the ones that focus more on the visual content and hence would be relevant to photographs. They also have a wider audience.
Find it difficult to manage on your own?
- Choice of images
As photographers, images are your work. In a social media platform, they speak for you more than any premeditated content that you would have prepared for promotion. So, choose wisely before posting your work online. It is also important to analyse the platform well in advance to find the best way to showcase your images, to grab maximum attention.
- Content matters
Studies conducted on various online platforms have reported that posts with content along with images have a better viewership and response in comparison to those with images alone. Longer posts, beautifully explaining a bit about the shooting experiences or some tips of photography will capture the user attention better than those without it.
- Consistency is the key
Social media moves at a very fast pace. To catch up with it and to keep from losing your audience to other competitors, it is necessary to maintain a regular tempo with the posts. Remember, the more you post, the more you get noticed. However, if your business is just in the infancy stage and you have to don many hats to take it forward, ensuring consistency would be tough for you.
Don’t want to do it all alone?
- Engaging the audience
The foundation of your success, like most businesses, is not just in talent alone. A major portion of it is dependent on your audience. Hence, it is crucial that you engage with them. Now, how do you do it? Make yourself more human to them beyond the identity of a profile. Engage with them, reply to comments, ask for opinions, give pointers, and create discussions on feedback. This could help you get more shares, popularizing your work among the millions of users on the platform.
What we do for you?
Being a company having decades of combined experience in providing end to end marketing solutions to start-ups and mid-sized concerns, we know what it takes to provide you with the exposure you are seeking for. We offer well planned and strategized social media management solutions to increase audience engagement. We take care of all nuances of marketing, leaving you free to concentrate on other important aspects for the growth and vitality of your business.
Want a social media marketing strategy for your photography business? Please contact us at
Want to know more about social media campaigning? Follow the links below.
- 9 Ways Photographers Can Use Social Media to Grow Their Business
- Top 10 Mistakes Photographers Make With Social Media Marketing
- 5 Social Media Marketing Tips for Photographers
Looking for help here?