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Today’s healthcare seekers, especially the tech-savvy millennial, expect the healthcare providers to give their first and foremost attention to the patients’ interests. They select the hospitals or the healthcare providers based on the ease of access and the quality of their service. The millennials constitute the largest demographic group of healthcare seekers. They are the […]

Nowadays, patients are becoming more and more digitally aware and empowered consumers. They have access to extensive health-related information and selection of services online. A recent study reveals that almost half of the internet users search online for symptoms of their ailments and medical conditions even before visiting the doctors or hospitals. They browse the […]

In today’s crowded and over-saturated market it is extremely difficult for photographic artists to work successfully and profitably. It takes great talent, expensive equipment and years of experience for a professional photographer to start the photographic career. However, without appropriate marketing skills, a professional photographer cannot create the kind of appeal to attract the right […]