Advertising plays a key role in marketing, but gone are the days when billboards, radio, and magazines were the only way to convert prospects. Companies now pay millions of dollars to buy less than a minute of prime time during popular football matches or TV serials. Whether, it’s the Super Bowl or the final episode […]

Appropriate segmentation of the consumer market enables the manufacturers, sellers and retailers to target their products more accurately to the desired segments of the society. There are several bases on which the consumer market can be segmented, the most common of which are the following: Demographic bases include: age, gender, ethnicity, occupation, marital status, family […]

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